Amazon Kindle D00111 Manuale Utente Scaricare il pdf (Pagina 19)

3.3.11 Supported Formats

There is a wide variation in the number and type of formats supported by the E-Readers

currently in the market. While MS-Office format is not common most of the E-Readers

support PDF, TXT and MP3 formats. The lack of MS-Office formats could be, presumably,

attributed to the fact that most of the E-Readers are using Linux OS.

3.3.12 Marketing Model

The companies that make E-Readers have adopted different marketing model for their

respective products. Some companies sell both directly to individuals and to wholesalers like

publishers who then make the product available to the end user. As at the time of writing this

text, Frontech-Fujitsu only sale to corporations and the minimum quantity is 10 units.

Polymer Vision is profiling Readius as a “Cellular Book” and as such is dealing with Telecom

companies only. Bellow we summarise these models in a table.

E‐Book,MarketingModel

SalestoIndividuals/

Wholesale

BulkSalesto

Corporations

Salesthrough

content

provider

Salestothirdparty

withsoftware

libraries

iRex:iLiad

Jinke:V8,V2,V3



Sony:Libre,PRS‐500,PRS505



eREAD:STK‐101,Gen3



Ricavision:E‐Reader



Amazon:Kindle



NeoLux:NUTT



Booken:cybook

FrontechFujitsu:



“FLEPia” is shipped

every lot of 10 units

to corporations for

the full customer

service

[25].



FLEPiaA4:

2,625,000yen

(US$22792.87)per

10units,tax

included

[25].



FLEPiaA5:

1,575,000yen

(US$13675.72)per

10units,tax

included

[25].



PolymerVision:

Readius

TelecomItalia

throughTim

intendstomarket

Readiusasamobile

“CellularBook”in

Italy[54].The

technologybehind

itisEDGE/UMTS

andbroadcast

(DVB‐HIPdata‐

casting).Similar

salesmodelis

expectedglobally.

iRex:iLiad

iRexprovideslibraries

andsoftwaretoenablea

thirdpartycompanyto

buildnewfunctionalities

ontopofiLiad.Thisisa

salesstrategythatleads

tobulk‐purchases.An

exampleistheeFlyBook

builtontopofiRexby

thecompany(eFlyBook)

meantfortheaviation

industries[53].

Table 3.1 Marketing model

3.3.12 Discussion

The E-Reader as a unique book reading device, with good screen technology and ambient

reading quality that is subtle to the human eye, is still not a success. Several E-Readers where

examined in the market analyses. In general E-Readers are still very expensive this could be

traced back to the volume of E-papers produced within the past few years. To decrease the

price of E-Readers, E-paper production need to be increased which also means that the

number of devices using E-paper technology need to increase considerably. This leads to the

issue of acceptance of E-paper screen devices, for now most consumers still believe that the

refresh rate of these devices are too slow even though they have excellent resolution and wide

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